CLIENT: LOEWE SS25
TITLE: LOEWE CRAFTED WORLD JAPAN EXHIBITION

A curated selection of 23 digital objects designed with a playful yet crafted sensibility.

Each piece comes alive across multiple screen formats, from metro displays to large-scale projections throughout Japan.

Forming a dynamic content system for the LOEWE Craft Prize 2025.

It was a project we truly enjoyed, an exercise in reducing each object to its purest essence both in form and movementto make them resonate across every context.

The collection includes: Totoro, a watch, a wooden piece, ruler, scissors, screwdriver, pliers,
pouch, peapod, flowers, Mr. Potato, pencil kit, submarine, mandragora, mallet, elephant, clothespin, ribbons, spool, anthurium, Adam’s rib, and beetroot.

Together, they form a living digital toolkitplayful yet refined, celebrating the tactile language of craft through motion.