CLIENT: SANRIO X CASETIFY
TITLE: SANRIO x CASETIFY x KUROMI

Sanrio partnered with Casetify to launch a limited-edition collection celebrating Kuromi. Kuromi is an iconic character defined by her mischievous charm and bold purple spirit.

For this collaboration, our studio placed the phone cases inside Kuromi’s own world, allowing the products to live within an environment that felt narrative, collectible, and distinctly hers.

Rather than simply showing the collection as accessories, we focused on building a playful micro-universe. We translated Kuromi’s visual codes into textures, props, and spatial details. The world is a mix of punk motifs with cute embellishments and exaggerated proportions. This world-building approach elevated the products from functional objects to storytelling artifacts that resonate with fans.