CLIENT: LOEWE SS24
TITLE: LOEWE CRAFTED WORLD EXHIBITION CHINA
A campaign built around a digital toolkit of animated objects for the LOEWE Craft Prize 2024 in Shanghai.
Designed for social media and large-scale screens, the campaign brings together a playful collection of crafted forms. Each one animated to feel tactile, expressive,
and alive.
A study in how movement can extend the language of craft into the digital space. We created a constellation of objects shifting, floating, and reacting with quiet precision.
And somewhere within this world, Sami, one of our studio mascots, made a real-life visit to the installation.
Find Sami in the images and tell us where you spot her.